FORMA Analytics follows the news, the broadcasts, and the public conversation around your district or agency, then tells you what it means and what to do about it. No software to learn. No feed to decode. Just the read, from people who know Texas.
Clipping services and Google Alerts show you what floated to the surface. Everything that decides your bond election, your tax hearing, or your next board meeting sits underneath.
Headlines. TV segments. Posts and shares. This is where clipping services stop, and where the real questions start.
Every story, segment, post, and comment scored for sentiment and trended over time, so you see a narrative warming or cooling before it boils.
Viewership, reach, and earned-media value for each mention. A hostile story nobody saw and a friendly story everybody saw call for different responses.
The outlets, reporters, and accounts that actually move your coverage, so you know where to engage, where to watch, and where to save your breath.
The read against your calendar: your bond, your budget vote, your election climate. And the move we'd make next, in plain language, before the meeting.
Monitoring tells you a story ran. Vista tells you whether it matters.
See it on your own coverageYou don't get a login and a learning curve. You get analysts who run the tools and hand you the answer.
We listen across local and regional TV, radio, newspapers, digital outlets, social platforms, and the comment sections beneath them, in English and Spanish. Every mention, every day.
Every mention gets scored: sentiment, viewership, reach, and earned-media value. We separate real momentum from one-day noise and tell you which stories have legs.
A monthly Vista report built for your cabinet and your board. And when a story breaks, a same-day read from an analyst: what happened, what it means, what to do. A call, not a notification.
Your story doesn't form in one place. We follow it across every channel your community actually uses, including the comment sections most services skip, where people say what they really think.
Every channel, in English and Spanish.
Public entities don't get to pick their news cycles. Bond elections, tax hearings, personnel decisions, and safety incidents all play out in front of the community. We help you see each one clearly, and early enough to matter.
Your community votes on you every few years, and talks about you every day.
Tax rates, budgets, and council votes draw coverage that shapes public trust.
Rate cases and infrastructure projects live or die on public perception.
Recruitment, incidents, and accountability coverage move fast and cut deep.
Our flagship deliverable is Vista, a monthly interactive intelligence report: every broadcast segment, article, and social mention about your entity, organized into one briefing your cabinet opens in a browser and your board understands in ten minutes.
Every section opens with the takeaway in plain English. Charts support the analysis; they don't replace it.
Every claim connects to the underlying story, clip, or post, so your team can verify anything in one click.
Vista's policy radar flags legislative and regulatory activity headed your way, before it shows up on an agenda.
FORMA Analytics is built and run in El Paso, with a presence in Austin. We've spent two decades inside Texas public-sector decision-making, so we read your coverage the way your board and your voters do, not the way a national platform does.
Bilingual comes standard. In our markets, half the conversation happens in Spanish, and we follow all of it.
People, not just software. Your report is assembled and interpreted by an analyst who knows your entity and your county.
FORMA Analytics is a research and intelligence practice.
Straightforward terms sized for public budgets. No per-seat pricing, no surprise overages.
FORMA Analytics is an awarded vendor on the Allied States Cooperative purchasing contract, so Texas school districts and public entities can engage us without running a separate RFP.
Tell us your district or agency and we'll walk you through a live briefing on your last 30 days of media: what surfaced, what's underneath, and what we'd do next. No deck, no obligation.
Get a briefing