Privacy Policy

Last updated: September 2, 2026

This Privacy Policy explains how FORMA Analytics, a service of FORMA Group, LLC ("FORMA," "we," "us"), handles information in connection with the website at forma-analytics.net (the "Site"). It also explains, in plain language, how our research services relate to publicly available information.

1. Information we collect on the Site

We keep collection minimal:

• Information you send us. If you contact us through the Site or by email, we receive what you provide: typically your name, organization, email address, phone number, and message.
• Technical information. Like most websites, our hosting provider logs basic technical data such as IP address, browser type, pages visited, and timestamps. If we use website analytics, it is standard aggregate traffic measurement, not individual profiling.
• Cookies. The Site may use a small number of cookies for basic functionality and analytics. You can block cookies in your browser settings; the Site will still work.

2. How we use it

• To respond to your inquiry and discuss a potential engagement;
• To operate, secure, and improve the Site;
• To meet legal and record-keeping obligations.

We do not sell your personal information, and we do not share it with third parties for their own marketing.

3. About our research services

FORMA's work involves collecting and analyzing publicly available media: news coverage, broadcast segments, social media posts, and public comments. A few things worth stating plainly:

• Our analysis draws on information that is already public. We do not access private accounts, private messages, or non-public records.
• Our reporting is prepared for the client entity and focuses on coverage, sentiment, and reach at the level of stories and narratives, not on building profiles of private individuals.
• Client deliverables are confidential to the client and handled under the applicable client agreement.

4. Sharing

We share information only with service providers who help us run the Site and our business (such as hosting and email providers), when required by law or legal process, or in connection with a business transaction such as a merger. Service providers are permitted to use information only to provide services to us.

5. Retention

We keep inquiry information as long as needed to respond and evaluate a potential engagement, and afterward as required for our business records. Technical logs are retained on standard rotation schedules set by our hosting provider.

6. Security

We use reasonable administrative and technical safeguards to protect information we hold. No website or system can be guaranteed fully secure, so please avoid sending sensitive information through the contact form.

7. Your choices and rights

You can ask us what information we hold about you, ask us to correct it, or ask us to delete it, and we will honor reasonable requests unless we are required to keep the information. Depending on where you live, you may have additional rights under applicable law. To make a request, use the contact details below.

8. Children

The Site is intended for professional audiences and not directed to children under 13. We do not knowingly collect personal information from children.

9. Changes

We may update this Policy from time to time. The "Last updated" date above reflects the current version. Material changes will be posted on this page.

10. Contact

Privacy questions or requests: info@forma-analytics.net, or FORMA Group, LLC, 310 N Mesa St, Suite 400, El Paso, TX 79901.